MY PHILOSOPHY
I am a creative, strategic problem solver.
My work is based on deeply considered principles learned and practiced over a 26-year career in design and technology.
THOUGHT LEADERSHIP LIBRARYUserTesting Key Note guest
I joined UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes to discuss rolling out scaled research and design programs.
LEADERSHIP
I thrive in ambiguity by observing signals, seeking input from trusted advisors, and remaining adaptable as new data emerges. My leadership approach begins with a clear definition of success, whether prioritizing short-term gains or long-term value. I strike a balance between data-driven performance and social psychology, focusing on both my people’s unique strengths and our results.
INNOVATION
I believe that understanding and iterating on what motivates people is the purest source of innovation. Developing Original Human Thought (OHT) is at the core of what sets truly valuable new ideas apart from AI-generated ones, forming the foundation of my innovation method. This is especially true in an era where uniquely human contributions are becoming the exception rather than the norm.
STRATEGIC SOLUTIONS
The best solutions begin with being customer obsessed. I have developed a novel combination of methods that guide my problem-solving choices based on customer-centricity. These can be applied to creative, technical and strategic problems. I share them openly so that anyone can learn and use them.
POWER OF SERIOUS PLAY
Exploring alternatives to spoken or written language can often be the most effective way to navigate complex or ambiguous challenges. I’ve found that incorporating play into my work sparks curiosity, promotes equitable dialogue, and enhances problem-solving. After all, people perform at their best when they’re also having fun.